In 2010, there were 21,528 new products introduced to stores and the unsuspecting public. I say unsuspecting for several reasons. One, if it doesn't sell well, someone somewhere might still have fallen in love with it and it won't be available to them anymore. And two, well, most of the stuff introduced into the food system every year are FOOD-LIKE products. They're not real food. They contain the standard tricks of the agrigiant food industry, cheap semi-toxic chemicals that enhance the taste experience and perceived flavor all the while they increase salt, fat, sugar and lots and lots of fillers, refined glutamates and preservatives. Don't believe me, well, think about it. Real food isn't new, it doesn't need new SKU numbers to go onto grocery store shelves. And even though the largest category of product introduction are categorized as "NATURAL", the FDA has no definition for the advertising word "Natural". Any one can use it, and it means nothing. NOTHING!!!!!!! A much smaller portion of the new products were Organic. So that means that the vast majority of new products have been, well, crap.
Where do they go? If no one buys them, they are removed from the product lines of the food manufacturers and they disappear into oblivion. The scary thing though is, not too many of them make it. Granted I don't pay much attention to the crap on the shelves at the store, but I recently took a trip there just to see what's what. Aisles and aisles of processed food and when you stop anywhere and pick up any item, chances are it will contain a huge list of additives. But most of the stuff on the shelves I recognize. They have been there for decades. A few things I had never seen, but certainly not 20 thousand new products for every single year for the past decade.
The organic food industry has grown by leaps and bounds. 24 billion dollars in 2012. (ERS on organic) There has been double digit growth in the food AND the non-food organic products since 2000. DOUBLE DIGIT growth. The only traditional chemical packed product to ever achieve double digit growth and sustain it over several years has been Spaghetti-O's shaped like dinosaurs. However Annie's product, Bernie's O's organic pasta product for kids has outpaced the growth of Spaghetti-O's every year.
Maybe this trend in people looking at what's in their food instead of just buying what's convenient and tasty is, growing. Maybe.
I hope so. That's why I write this blog
|New products (number)||19,883||23,838||22,561||19,029||21,528|
|Candy, gum, and snacks||29.7||29.3||26.6||25.5||25.8|
|Fruit and vegetables||5.1||4.9||5.1||6.5||6.9|
|Meals and entrees||5.3||6.4||6.6||6.7||6.2|
|Pasta and rice||3.1||3.8||4.0||4.2||4.2|
|Meal replacements and special diet foods||0.3||0.4||0.3||0.4||0.4|
|*Percent of total.|